The 100 Year Conversation

Solve the following problem:

From the perspective of a potential customer looking to build a relationship with a vendor

How do I know if I can trust to hire a contractor, shop at a store or do business with a professional without having to find out the hard way by taking a chance at a new vendor relationship

From the perspective of a vendor

How do I prove to my potential future clients that I am trustworthy to do business with at the lowest cost?
Based on the assumption that my organization performs better than my competitors I can set my prices higher. I can also lower my new customer acquisition costs because of higher demand for my publicly trackable trustworthy services.

Ebay of ratings creation

Open data access through open APIs just like Flickr

Become part of the business infrastructure just like Ebay

Decide on Area of operation – local, US, Global

Proof of concept links:

• A link to a web posting from early 2007 from a business owner with the title: There has got to be a better way – I want vendors to compete for my business